Madam & Eve: A change agent in the new South Africa
DOI:
https://doi.org/10.17159/Abstract
Social development is determined by the ways in which individuals establish their life-worlds by means of meaningful exchanges with others and with mass-mediated messages. Media analysts have historically concentrated more on photography, television and film analyses, than on cartoons or comic strips, probably because the latter are treated as so-called children's stories. This article attempts to rectify this imbalance and to illustrate that an analysis of cartoons, as a graphic medium, has a legitimate place in mass-communication research. In so doing, this discussion aims to consider some answers to a question for which no universal consensus among researchers or academics currently exists, namely: How does communication contribute to development and change?
